Google Analytics Bug Overwhelms GA4 on June 18, 2025: First Major Outage Since 2016
Today, June 18, 2025, we’re witnessing what I can honestly call the first major Google Analytics bug I’ve seen since I started tracking web performance back in 2016. And let me tell you—it’s not minor. As of this morning, GA4 dashboards across hundreds of properties are showing “0” active users, sudden traffic drops, and event delays by hours. I was on a client call when I spotted it: a site that typically pulls in 400+ real-time visitors was reading completely flat. At first, I thought it was an install issue or some broken tag. But after checking multiple accounts across different industries and seeing the same thing, it was clear—this was a full-blown platform-wide problem.
GA4 Data Disruption: What We Know
- Live traffic data is blank or frozen across most GA4 properties.
- Historical reports are missing data from the past 1–2 hours or longer.
- Event tracking and conversions appear delayed or completely invisible in the UI.
- No official update from Google yet—but user forums and X (formerly Twitter) are flooded.
How This Impacts Your Business
If you rely on real-time analytics for decision-making, ad campaign optimization, or client reporting—you’re not alone in feeling stuck right now. As a New Jersey-based digital agency, we’re keeping all our clients informed, but I won’t lie—this is frustrating. I’ve always emphasized that no tool is bulletproof, but this is the first time I’ve had to put that disclaimer to the test. The good news? We’ve seen issues like this before with UA (Universal Analytics), and they usually resolve within 12–24 hours. Still, we’re advising our clients not to panic, avoid making knee-jerk changes to ads or SEO strategies based on today’s data, and to monitor third-party tools like Looker Studio or server logs if they have them.
Digital Marketing New Jersey’s Takeaway
When you’re in the trenches with local businesses, moments like these test your patience—and your systems. We’re helping clients stay calm, cross-reference other analytics tools, and document everything while Google works on a fix. If you’re noticing weird behavior in your GA4 dashboard today, you’re not crazy—something is definitely off. We’ll keep our community updated and suggest steps as soon as we get real news from Google. Meanwhile, this is just one more reason to never rely on a single data source.
Written by: Romulo Vargas Betancourt
CEO – OpenFS LLC
