Google My Business (GMB) profile is a free online tool provided by Google that allows businesses and organizations to manage their online presence on Google’s search engine. The GMB profile includes information about a business or entity and is displayed in Google Search and Google Maps. Here are some key features and aspects of a Google My Business profile:
Name: The name of the business or entity.
Address: The physical location of the business.
Phone Number: A contact number for customers.
Website: The business website, if available.
Businesses can choose a primary category that best describes their products or services. This helps Google categorize and display the industry in relevant search results.
Displaying the operating hours helps customers know when the business is open.
Customers can leave reviews and ratings for the business, providing valuable feedback for the business owner and potential customers.
Businesses can upload images and videos to showcase their products, services, and the overall atmosphere of their establishment.
The profile is linked to Google Maps, allowing users to find the location of the business quickly.
Businesses can highlight specific attributes such as whether they offer Wi-Fi, have outdoor seating, or are wheelchair-accessible.
Businesses can create posts to share updates, promotions, events, and other relevant information with customers.
GMB provides data on how customers find and interact with the business on Google, including views, clicks, and other engagement metrics.
Some businesses have the option to enable messaging, allowing customers to communicate directly through the GMB platform.
Google My Business profile is crucial for local businesses as it enhances their visibility in local search results and provides potential customers with accurate and helpful information. Remember that the features and functionalities of GMB may have evolved since my last update, so it’s advisable to check Google’s official resources for the most current information.
Creating a Google My Business (GMB) profile is relatively straightforward. Here’s a step-by-step guide and a video about it by Google.
1.- Sign in to your Google Account:
Ensure you are signed in to the Google Account you want to associate with your business.
2.- Access Google My Business:
Go to the Google My Business website: Google My Business.
3.- Click “Manage now” or “Start now”:
You will usually find a button on the page to get started. Click on it.
4.- Enter Your Business Name:
Type in the name of your business. Make sure it is accurate and reflects how your business is commonly known.
5.- Enter Your Business Address:
Input your business address. You can hide your address if you don’t have a physical storefront or office. This is common for service-area businesses.
6.- Specify Your Business Category:
Choose the category that best describes your business. This helps Google understand and display your business in relevant search results.
7.- Add Your Contact Information:
Provide your business phone number and website. This information is crucial for customers to contact you or find more details about your business.
8.- Verify Your Business:
Google will usually want to verify that you are the business owner. Verification methods may include receiving a postcard at your business address with a verification code, a phone call, or an email. Follow the provided instructions for verification. In some cases, it is recommended to receive advice for the validation process; in that case, don’t hesitate to contact Digital Marketing New Jersey – OpenFS LLC to help you open your Google My Business Profile.
9.- Optimize Your Profile:
After verification, take the time to complete your profile. Add business hours, photos, a detailed business description, and any other relevant information that can help potential customers understand your business better.
10.- Regularly Update Your Profile:
Keep your GMB profile updated with any changes to your business, such as new services, special hours, or additional locations.